Empowering Consumers for Health Outcomes (ECHO)

Empowering Consumers for Health Outcomes (ECHO) Summit

Hosted by the Department of Management and Marketing, University of Melbourne

Location: Lecture Theatre 1 (LT1) Melbourne Business School, 200 Leicester Street, Carlton VIC (map)

Date and Time: 10 Feb 2025

As consumers of medical services/products, patients are playing an increasingly active role in medical decisions, from diagnosis to treatment choices. These decisions are notoriously difficult, not only because of their potential impact but also due to their inherent complexity. This summit brings together a diverse panel of experts from psychology, medicine, public health, and environmental science to explore pathways to empower customers as informed medical decision-makers. These pathways include understanding consumers' health needs, helping them navigate complex health information, debunking medical myths, designing interventions for healthy behaviours, and building trust with others in the medical ecosystem including doctors, nurses, and caregivers.

This event offers a valuable platform for knowledge exchange, networking, and fostering collaborative opportunities. Join us at ECHO to explore strategies for empowering consumers and fostering better health outcomes through informed decision-making and collaboration across the healthcare ecosystem.

Full Program

Meet the Speakers & Discussants:

Deputy Dean, People, Community & Partnerships Medicine, Dentistry and Health Sciences, University of Melbourne

Professorial Research Fellow, Aged Care Medicine - Royal Melbourne Hospital, University of Melbourne

Langdon Distinguished University Professor of Marketing, Executive Director, Consumer Innovation Consortium, North Caroline State University

Bruce Greenwald Professor of Business and Professor of Marketing, Columbia University

Professor of Marketing and Associate Dean of the Undergraduate Business Programs, University of California, Riverside

Professor of Marketing, Economics and Public Health, Research Director of Digital Business Development Initiative, Johns Hopkins University

Lead Scientist (Health and Lifestyle), LRF Institute for the Public Understanding of Risk, National University of Singapore

Associate Professor and Deputy Head for Research, National University of Singapore

Enterprise Professor, Sustainable Healthcare Critical Care, University of Melbourne

Associate Dean, Healthcare Sustainability Medicine, Dentistry and Health Sciences, University of Melbourne

Head of School, Melbourne Medical School, University of Melbourne

Professor, Melbourne School of Psychological Sciences, University of Melbourne

Organising Committee:

Lead Scientist (Health and Lifestyle), LRF Institute for the Public Understanding of Risk, National University of Singapore

Head of Department Management and Marketing, University of Melbourne

Director of LRF Institute for the Public Understanding of Risk (IPUR), Professor of Marketing at NUS Business School, National University of Singapore

Associate Professor in Marketing, Faculty of Business Administration and the Asia-Pacific Academy of Economics and Management, University of Macau

Associate Professor in Marketing, Department of Management and Marketing, University of Melbourne

Lecturer in Marketing, Department of Management and Marketing, University of Melbourne

Deputy Director and Lead Scientist (Environment and Climate), LRF Institute for the Public Understanding of Risk, National University of Singapore

Senior Lecturer in Marketing, Management and Marketing, University of Melbourne

Empowering Consumers for Health Outcomes (ECHO)