Professor Thomas Kramer

Professor of Marketing and Associate Dean of the Undergraduate Business Programs, University of California, Riverside

Thomas Kramer received his PhD from Stanford University and his MBA and Bachelor’s degrees from Baruch College, CUNY. Prior to joining UCR in 2015, he was a faculty member at Baruch College from 2003 to 2010, and at the University of South Carolina from 2010 to 2015. Professor Kramer’s research interests focus on examining factors that influence preference construction and subsequent decision-making, including extraordinary consumer beliefs (such as superstitious, magical, fateful, or karmic beliefs), biases, and heuristics. His research has appeared in top marketing and decision-making journals, including the Journal of Consumer Research, Journal of Marketing Research, Marketing Science, Journal of Consumer Psychology, and Organizational Behaviour and Human Decision Processes. Professor Kramer was the Co-Editor of the Journal of Consumer Psychology from 2021 - 2023 and served as Associate Editor at the Journal of Consumer Research and the Journal of Consumer Psychology.