Professor Vicki Morwitz

Bruce Greenwald Professor of Business and Professor of Marketing, Columbia University

Vicki Morwitz is the Bruce Greenwald Professor of Business and Professor of Marketing at Columbia University's Graduate School of Business. Prior to joining Columbia, she served on the faculty of the Stern School at NYU for 28 years. Professor Morwitz teaches Behavioural Economics and Decision Making to MBA and executive MBA students. She is a past President and a Fellow of the Society of Consumer Psychology, served as the Editor-in-Chief of the Journal of the Association for Consumer Research, and as co-editor of the Journal of Consumer Research. Professor Morwitz’s research focuses on the impact of consumers’ self-predictions on their subsequent purchase behaviour, the psychology of how consumers process price information, and the effectiveness of health-related messages. Her research has appeared in many leading academic journals including the American Journal of Public Health, Harvard Business Review, Journal of Consumer Psychology, Journal of Consumer Research, Journal of Marketing Research, Management Science, and Marketing Science.