Professor Leonard Lee

Director of LRF Institute for the Public Understanding of Risk (IPUR), Professor of Marketing at NUS Business School, National University of Singapore

Leonard Lee is Director and Lloyd’s Register Foundation Professor of Lloyd’s Register Foundation Institute for the Public Understanding of Risk (IPUR), and Professor of Marketing at NUS Business School, National University of Singapore (NUS). Before joining NUS in 2014, he was an Associate Professor of Marketing at Columbia Business School where he spent the first eight years of his academic career. He received a BSc in Computer and Information Sciences from NUS, a MS in Computer Science from Stanford University, and a PhD in Management (Marketing) from the MIT Sloan School of Management. Leonard’s research investigates how emotional and cognitive factors influence consumer judgments and decision making, with applications in public policy domains such as healthcare and sustainable transportation. Additionally, he is interested in understanding shopping motivations and behaviour in real-world environments. His research has been published in major academic journals such as the Journal of Consumer Research, Journal of Marketing Research, Journal of Consumer Psychology, Journal of Marketing, and Psychological Science, and featured in media such as The New York Times, Financial Times, and The Wall Street Journal. He has received honors such as the Paul Green Award (Finalist) from the Journal of Marketing Research, the Franco Nicosia Best Competitive Paper Award from the Association for Consumer Research, and the Robert Ferber Award (Honorable Mention) from the Journal of Consumer Research. He was also selected as a member of the inaugural class of MSI Scholars in 2018.