The Sustainability Hub

Management and Marketing researchers have long recognised the sustainability and climate implications of business and consumption practices. Some of this research has been conducted within specialist fields such as corporate social responsibility (CSR), stakeholder theory, ethical consumption, and transformative consumer research (TCR). Many of the issues that researchers address confront the overly narrow focus upon profit or consumption maximisation, without appreciation or integration of broader impacts upon stakeholders and systems. This research hub thus provides researchers with a platform to share and learn from each other, and to encourage cross-disciplinary research approaches to complex sustainability and climate problems.

A man wearing a black top
Dr Franz Wohlgezogen

The Hub Coordinator, Dr Franz Wohlgezogen, is a senior lecturer of strategy and leadership at the University of Melbourne. He has worked extensively with corporations, non-profits, and public sector organizations across six continents and a variety of industries for the purposes of research, consulting and executive education.

Meet the hub members

Research activity

Consumer Future-Making

Future-making focuses on how people make sense of possible and probable futures, giving form to preferred ones. Prof Daiane Scaraboto collaborates with Dr Alison Joubert (U. of Adelaide), Dr Claudia Gonzalez-Arcos (Pontificia U. Catolica de Chile) and Prof Jorgen Sandberg (U. of Queensland) to examine how consumers engage in future-making when prompted by the demands of these contemporary future-focused challenges. Utilizing a practice ontology to consumption, they conducted an extended qualitative investigation of consumer engagement with Zero Emission Vehicle (ZEV) initiatives in Australia.

Environmental Value Destruction in Mega-Events

Prof Daiane Scaraboto collaborates with Dr Jannsen Santana and A/Prof Flavia Cardoso to examine the environmental impact of mega-events (e.g., Olympic Games, music festivals). The study centers on the Cirio de Nazaré pilgrimage in the Amazon rainforest, which involves 2.5 million pilgrims and generates more than 840 additional tons of waste annually, significantly impacting an already fragile ecosystem.

The Circular Relationships between Modern Slavery, Environmental Degradation, and Climate Change

A/Prof Michal Carrington is working within a team of marketing researchers across the UK, US, LATAM, Australia, and NZ to understand the role of marketing and consumption in the circular relations between modern slavery, environmental degradation, and climate change; and, to help ensure that the introduction of climate sustainability initiatives benefit both environment and human welfare.

Research topics

  • The shift in societal consumption patterns towards those that are environmentally sound, socially equitable, and economically viable, meeting current needs without compromising future generations. Research examines consumer behaviour, lifestyle impacts, and systemic drivers, exploring interventions like policy, education, and business model innovation to foster reduced resource use and circularity.

  • Protection and restoration of ecosystems and species diversity into management practices, corporate strategies, and governance frameworks; typically involves assessing business impacts on nature, developing metrics and tools for biodiversity accounting, exploring nature-based solutions, and aligning economic activities with conservation goals.

  • Equity and fairness aspects of the shift towards a sustainable and low-carbon economy, ensuring that the benefits of environmental action are widely shared and the costs do not disproportionately burden vulnerable groups; typically examines consequences for workers and communities affected by decarbonization and environmental policies, especially in the global south.

  • Examines corporations as political actors that engage in activities traditionally associated with state governance, particularly in the context of globalization and governance gaps. In the sustainability context, it examines how businesses influence and participate in public policy, regulation, and the provision of public goods, often with substantial impact on systemic societal issues like climate change, human rights, and institutional stability. Political CSR investigates the legitimacy, accountability, and democratic implications of corporations assuming these broader governance roles and responsibilities.

  • Organizational enablers / capabilities (e.g. governance, structures, practices/routines) and managerial competencies for systematic and strategic management of social, environmental, and economic aspects of sustainability and sustainability transitions across supply chains.

  • Equipping the next generation of researchers with the interdisciplinary and transdisciplinary knowledge and skills, and systems thinking competencies that enables them to recognize and pursue complex sustainability problems in their research, and to recognize the potential impact of their research on sustainability concerns. Development of these capabilities includes curriculum design, experiential learning opportunities, research ethics protocols, and institutional support needed to foster impactful sustainability research.

A few clothing are displayed on a clothing rack

Research showcase

Explore our hub's innovative projects

From sustainable consumption to modern slavery, our showcase spotlights our members' research driving the future of sustainable business practices. Discover how their work is challenging conventional models and shaping a greener, more resilient future across industries and communities.

Research posters

Stay Connected

Interested in engaging with The Sustainability Hub on potential research collaborations?

The Sustainability Hub
The Spot
Level 10, 198 Berkeley Street
Carlton VIC 3053 Australia

E-mail: franz.wohlgezogen@unimelb.edu.au

Discover more of our members' research