Merlions and Medals: UniMelb's Triumph at BFI Case Jam

Competing in Singapore wasn’t just about solving a case; it was about navigating new formats, diverse cultures, and a different approach to teamwork. What we initially thought would be another case competition became an eye-opening experience that pushed us beyond our comfort zones. Separated into teams with students from across Asia, we had to adapt to unfamiliar dynamics while mastering the unique challenges of the BFI Case Jam.

The four of us were invited to represent the University of Melbourne at Singapore Management University’s BFI CaseJam, where we collaborated with students from different universities. In addition to solving a case, we learnt to thrive in an unfamiliar environment and further develop our communication skills.

From Sydney to Singapore: A Journey of Teamwork

Our journey began in July when we first competed as a team in the Trans-Tasman Case Competition, hosted by the University of Technology Sydney. For each of us, it was our first case competition. We entered with limited experience but left as a tight-knit team, having discovered each other’s strengths. Sydney laid the foundation for growth.

In Singapore; however, we were split into different teams with students from other universities. This new dynamic pushed us to collaborate with strangers and apply our skills in new ways, testing our adaptability.

Learning by Leading

The BFI Case Jam format was unlike anything we had experienced. Over two days, we tackled the evolving challenges faced by a family-owned business. Our teams included students with varying levels of experience; some were seasoned competitors, while others were completely new to case competitions. This mix pushed many of us into leadership roles, guiding our less experienced peers and keeping our teams on track.

This steep learning curve proved invaluable. We not only had the opportunity to lead but also learned from the problem-solving approaches our international peers brought to the table, sharpening our skills in the process.

A Different Format, A Different Challenge

Before arriving in Singapore, we knew the format would be different, but it was even more intense than expected. The BFI Case Jam was fast-paced, with cases evolving throughout the day. We had to adapt quickly, shifting strategies in real time based on feedback. Unlike the structured competitions we were used to, this one demanded deep analysis and speed, forcing us to work under pressure while maintaining flexibility.

Triumph and Takeaways

Despite the intensity of the competition, we adapted quickly. Collaborating with students from across Asia, we overcame cultural barriers and turned challenges into opportunities for growth. Our efforts paid off as we secured the Best Guest University prize, and three of us achieved top three places in our respective teams.

Beyond the competition, Singapore’s vibrant culture left a lasting impression. Our brief five-day visit gave us a glimpse of its diverse blend of cultures, food, and sights. This experience not only strengthened our professional skills but also deepened our appreciation for diversity.

Advice to BCom Students

We highly recommend participating in international case competition opportunities to other students. The personal and professional growth, combined with lifelong connections, make every challenge worthwhile.