Dr Tom Whitford
Profile
I am Dr. Tom Whitford, an experienced educator, academic, learning designer, and strategist. I have had the privilege of working with leading universities in the UK, North America, and Australia. My research interests encompass innovative approaches to online teaching and learning, instruction and pedagogy, and effective learning design with AI.
My research has been showcased at conferences of both local and international significance. I regularly provide feedback and reviews for a variety of global academic publications and trade journals. I have received numerous teaching and learning grants focused on innovations in classroom teaching within the marketing and communications discipline, as well as school awards for teaching excellence.
My professional background includes senior consultancy, subject-matter expertise across business and management disciplines, specialisation in marketing communications, and roles as a digital marketing strategist working with both corporate clients and creative agencies. My mission is to promote high-quality university teaching for improved student learning, integrating best practices in design, historical pedagogies, and contemporary technologies.
Dr Tom Whitford
Lecturer in Marketing
Current Subjects
MKTG90025 - Marketing for Entrepreneurs
This is a subject where the transformative landscape of marketing meets the innovative spirit of entrepreneurship! This course is specifically designed to arm entrepreneurs, startups, and small business leaders with a comprehensive toolkit to thrive in today's dynamic environment.
MECM90036 - Foundations of Marketing and Communication
This subject will provide a pathway for students to gain familiarity with key issues and debates in marketing and communications. Students will develop a critical understanding of concepts and approaches relating to media institutions, texts and audiences.
MKTG90038 - Value Creation Strategies
Critical to the creation of value is the way a firm interacts with its various stakeholders. The subject incorporates a three-part series to examine the strategic choices managers face in determining how best to manage value for key stakeholders, including government, society, trading partners, customers, employees and competitors.