Dr Hafizul Islam
Profile
My name is Hafizul and I am an applied Marketing academic. Over the past 15 years, I have taught undergraduate and postgraduate business programs in various countries including Australia, USA, China, Malaysia, and Singapore. Throughout my career, I have also taken on professional roles for universities and professional services firms, focusing on consumer research, marketing technology (MarTech), data analytics, and management consulting.
My expertise has been honed through my work at organizations such as MARS, PWC, DailyPositive, and educational consultation roles for multiple universities and higher education institutes. In these roles, I have conducted extensive market research, market sizing exercises, generated consumer insights, and performed complex data analysis. This practical experience has greatly enriched my teaching methods, allowing me to integrate real-world examples, solutions, and strategic considerations into classroom discussions and learning experiences.
Eager to collaborate on projects related to Marketing automation & personalization, Technology adoption, Marketing analytics and Experiential marketing. I'm passionate about helping students bridge the gap between theory and practice. Let's connect!
Dr Hafizul Islam
Lecturer in Marketing
Current Subjects
This subject expands students' knowledge of major theories and state of the art thinking in the measurement of marketing performance. It extends students’ understanding of market research methods in covering advanced topics including: product diffusion models and forecasting; measuring customer satisfaction, brand attitudes, and brand equity; understanding the lifetime value of a customer; advertising effectiveness; market sensitivity to promotions and price; sales-force optimisation; calculating the return on marketing investment.
MKTG90043 – Digital Marketing Metrics
This subject introduces students to the large number of digital metrics available, including engagement ratios, click-through rates, conversion ratios, customer lifetime value and related concepts. Particular attention is paid to the reasons for using these metrics, what these metrics measure precisely, and how they can be used to achieve desired outcomes. Some sessions will be spent on introducing key analytics platforms, such as Google analytics and similar. As such, this course expands students' knowledge of major measurement tools, theories and state of the art thinking in the measurement of digital marketing performance.