Andrew Zur
Profile
I am Andrew Zur, a Lecturer in Management and Marketing at the University of Melbourne. My work focuses on ethics, responsible decision-making, and the human dimensions of organisations, markets, and marketing practice, particularly in the context of AI, sustainability, and the future of work.
My research agenda explores how business education can prepare graduates to use marketing influence responsibly, examining how students navigate ethical trade-offs, stakeholder tensions, and unintended consequences.
My teaching combines structured assessment design, real-world industry partnerships, and scenario-based learning to develop critical thinking, professional judgement, and sustainable approaches to work and organisational practice, with a focus on creating high-impact learning environments that improve student performance while maintaining academic integrity.
My work aims to bridge research, teaching, and practice to support responsible and sustainable business leadership.
Andrew Zur
Lecturer in Management and Marketing
Current Subjects
MKTG10001 - Principles of Marketing
This subject introduces the foundations of marketing, focusing on how organisations create value for customers and society. Students develop practical skills in analysing markets, understanding consumer behaviour, designing marketing strategies, and applying marketing concepts to contemporary challenges.
MKTG30012 - Business and Marketing Ethics
This subject explores the ethical challenges faced by businesses in a rapidly changing environment. Students examine issues such as corporate responsibility, sustainability, and learn how to navigate complex trade-offs in decision-making. The subject emphasises critical thinking and the development of responsible leadership.
MGMT30019 - The Future of Work
This subject examines how technological change, globalisation, and shifting social expectations are transforming work. Students explore topics such as AI, automation, workplace inequality, and wellbeing, and consider what these changes mean for organisations and individuals. The focus is on understanding both opportunities and risks in the evolving world of work.
MGMT20011 - Business Negotiations
This subject develops practical negotiation skills for a range of business contexts. Students learn how to prepare for, structure, and manage negotiations, while considering both strategic and ethical dimensions. The subject emphasises real-world application, helping students build confidence in navigating complex interactions.
Employee Health, Wellbeing and Engagement
This new subject focuses on how organisations design work environments and systems that shape employee wellbeing and performance. Rather than treating wellbeing as an individual issue, the subject takes a systems-based approach, examining how job design, leadership, and organisational structures influence outcomes. Students learn to diagnose workplace challenges, evaluate trade-offs, and develop realistic, evidence-based responses, with an emphasis on professional judgement under uncertainty.
Current Projects
The CSR Gap: Generation Z and Responsibility
This project examines how Generation Z understand and respond to corporate social responsibility, focusing on the gap between stated ethical intentions and actual behaviour. It tracks how these perceptions shift across cohorts and over time, and how broader social and market conditions shape expectations of organisational responsibility.
Preparing Responsible Decision-Makers in Business Education
This project examines how business education can develop students’ capacity to use influence responsibly in complex, technology-driven environments. It focuses on how learners navigate ethical trade-offs, stakeholder tensions, and unintended consequences, with the aim of informing curriculum design and assessment in business education.
Inclusive Learning Design: Neurodiversity and Student Success
Supported by a teaching and learning grant, this project investigates how blended learning environments can be designed to better support neurodiverse students. It focuses on inclusive curriculum and assessment practices that improve student experience, engagement, and performance at scale.
Podcast: What They Don’t Teach You
This project explores how academic insights can be translated into accessible discussions of business, ethics, and leadership. It examines the role of public scholarship in extending the impact of research beyond the university and engaging broader audiences