A/Prof Marcus Phipps

Deputy Head of Department (Research and Impact)

Dr. Marcus Phipps is an Associate Professor of Marketing in the Department of Management & Marketing at the University of Melbourne. His research interests include sustainable consumer behaviour, consumer well-being, routine disruption and the intersections of public policy and the marketplace.

Marcus's research is embedded in the field of interpretive consumer research with an emphasis on sustainable consumption and the social well-being of consumers. He has conducted research into areas as diverse as tactical urbanism, the disruption of household routines during severe drought, consumer feelings of responsibility for sustainability, and the branding of politicians. His research has been published in outlets such as Journal of Consumer Research, Journal of Consumer Policy, European Journal of Marketing, Journal of Marketing and the Journal of Public Policy and Marketing.

Marcus is on the editorial board of the Journal of Consumer Research and a regular ad-hoc reviewer for premier journals, a mentor at the CCT and ACR conferences, and supervises a number of masters and doctoral students. Prior to entering academia Marcus worked for not-for-profit and market research organizations.