Dr  Yilin Tsai

Senior Lecturer

Management and Marketing

Phone number +61 (3) 9035 5974
Email yilin.tsai@unimelb.edu.au
Find an Expert Find an Expert Website Personal Website
Yi-Lin Tsai

Centre/Institute

Centre for Asian Business and Economics

Research interests

  • Quantitative Marketing
  • Advertising
  • Consumer Decision-Making
  • Causal Inference
  • Digital Marketing
  • Branding
  • Generative Marketing in AI