Dr  Jelena Dodic

Enterprise Fellow

Department of Management and Marketing

Email jdodic@unimelb.edu.au
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Jelena Dodic

Research interests

  • Industry–academic collaboration
  • Research translation and impact
  • Evidence-based strategy and decision making
  • Consumer insight and behaviour
  • Branding Capability
  • Brand strategy and performance
  • Customer experience
  • Marketing research
  • Qualitative and quantitative research
  • AI-enabled research and decision making