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Faculty of Business and Economics
Fang-Chi Lu
Dr
Fang-Chi Lu
Senior Lecturer
Management and Marketing
Phone number
+61383447966
Email
fangchi.lu@unimelb.edu.au
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Research interests
Brand-Customer Relationships
Consumer Motivation and Health and Financial Goal Pursuits
Consumer Minimalism
Service Failure and Recovery
Social Exclusion and Loneliness