Associate Professor  Fang-Chi Lu

Doctoral Program Director

Management and Marketing

Phone number +61383447966
Email fangchi.lu@unimelb.edu.au
Find an Expert Find an Expert
Fang-Chi Lu

Centre/Institute

Centre for Asian Business and Economics

Research interests

  • Brand-Customer Relationships
  • Consumer Motivation and Health and Financial Goal Pursuits
  • Consumer Minimalism
  • Service Failure and Recovery
  • Social Exclusion and Loneliness

View all staff