Aruna Divya T.

Assistant Professor Aruna Divya Tatavarthy

Dr. Aruna Divya T. is an Assistant Professor in Marketing, Indian Institute of Management Ahmedabad (IIMA), India. She completed her doctoral degree in Marketing, with a Minor in Economics, from Indian Institute of Management Bangalore (IIMB). Her research lies at the intersection between marketing, behavioural economics and operations management, with topics ranging from pricing, inter-temporal choice, decisions under risk and uncertainty, prosocial behaviour to online reviews, to name a few. She has won research grants and awards for her work on pricing extended warranties, pricing access-based add-on services and exploring drivers of prosocial behaviour. Her interest in understanding prosocial behaviour also aligns with her active engagement with various volunteering activities for non-profit organizations. Dr. Aruna enjoys spending time in her garden, playing piano and creating fun-with-science experiments for young school children nearby.