Getting Published in Marketing Education

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Jessica Clydesdale

fbe-wcla@unimelb.edu.au

Abstract: Many institutions recognize the importance and potential impact of publications in pedagogical journals, but many academics are not specifically trained in how to create manuscripts that would be attractive to these journals.  Based on his experience as a successful author, reviewer, and journal editor for such manuscripts, Dr. Don Bacon presents an insider’s view on what it takes to publish in journals such as the Journal of Marketing Education, including notes on hot topics and recommendations for effective research methodologies.


Biography: Don Bacon holds a bachelors degree in engineering from the University of Michigan, an MBA from the University of Chicago, and a PhD in Marketing from the University of Michigan.  He has worked at the University of Denver since 1989, where he is currently the director of the Master of Science in Marketing program.
In addition to other publications, Professor Bacon has published over 20 articles in refereed marketing and management education journals and has received research-related awards from the Marketing of Higher Education SIG of the American Marketing Association, the Marketing Educators’ Association, the Journal of Marketing Education, and the Management and Organizational Behavior Teaching Society.  Professor Bacon served as the Editor in Chief of the Journal of Marketing Education from 2012 to 2019 and serves on the editorial review boards of Academy of Management Learning & Education and Journal of Management Education