Design Thinking in the Classroom

Visiting Scholar

Online via Zoom

More Information

The popular notion of “Design Thinking” is increasingly being seen as more than an approach to better product development but, rather, as an iterative and customer-focused innovation process that can be applied in many settings.  

Charlie will cover the principles of design thinking and its traditional application; consider the virtues of design thinking (pro and con) in that setting; discuss (interactively) how we educators typically practice continuous improvement of our pedagogy and content; apply design thinking principles to the same goal to envision how we might enhance our classroom experiences in new, interesting, and student-centric ways.

Participants are encouraged to come willing to share their own classroom innovation experiences – both the successful and the less successful!

Optional “pre-reading”:
Dell’Era, C., Magistretti, S., Cautela, C., Verganti, R., & Zurlo, F. (2020). Four kinds of design thinking: From ideating to making, engaging, and criticizing. Creativity & Innovation Management, 29(2), 324–344. Cankurtaran, P., & Beverland, M. B. (2020). Using design thinking to respond to crises: B2B lessons from the 2020 COVID-19 pandemic. Industrial Marketing Management, 88, 255–260.

Bio: Charles H. Noble (PhD, Arizona State University) is the Henry Professor of Business and Associate Dean for Research and Faculty in the Haslam College of Business at The University of Tennessee. In addition, he currently serves as co-Editor-in-Chief of the Journal of Product Innovation Management, the premier research journal in the areas of new product development and innovation. He also holds a role as a Research Faculty member with the Center for Services Leadership (Arizona State University).  His research interests focus generally on front end design and development processes, as applied to both products and services. He has published in many leading journals including the Journal of Marketing, Strategic Management Journal, Journal of the Academy of Marketing Science, Journal of Product Innovation Management, IEEE Transactions on Engineering Management, Sloan Management Review and many others. He is on the editorial review boards of the Journal of the Academy of Marketing Science, the Journal of Product Innovation Management, and the Journal of Business Research. In his corporate life, Charles worked in strategic planning and corporate finance for leading retailers in the consumer electronics, home improvement, and warehouse club sectors.