Brown Bag Research Series

"Flipped Assessment": Benefits of Student Written Case Studies and Peer Evaluation

Room 6.30, Level 6, 111 Barry Street

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The format of this presentation will include a brief history of the case study method, and the more recent literature (conceptual and empirical) to consider how the case study method has been modified to improve student experience and learning outcomes. We propose active audience participation in our seminar allowing for exploration of attendees’ own experiences of using the case study approach in their teaching.

In addition to the open discussion, we also provide an overview of an  innovation and experimental modification to the case study approach in a postgraduate subject  where students are actively involved in the design and delivery of a case study. In effect, we aim to create an ecosystem of effective teamwork and learning strategies through an assessment with high task relevance, supported by expert feedback and peer feedback. Preliminary data will be presented to support these discussions.

Presenters: Professor Liliana Bove, Deputy Head, Department of Management and Marketing. Liliana’s discipline is Service Marketing and her interests span customer and service employee interactions, engagement, loyalty, relationships and welfare.  Tom Whitford, Academic Teaching and Learning Specialist and Lecturer in Marketing, Faculty of Business & Economics. Tom’s research interests span innovative approaches to business education, e-learning, online instruction and pedagogy, and effective learning design.