An investigation of Principles of Marketing students’ self-regulated learning strategies during COVID-19

Brown Bag Research Series

Online via Zoom

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COVID-19 pivoted students to online teaching and learning. However, the effectiveness of students’ learning strategies employed during the immediate shift to remote teaching is unknown. Understanding this gap is important, as academics will now be required to think how students self-regulate their learning and how their academic performance expectations have changed. Past studies confirm that self-regulated learning improves students’ academic performance. However, our study on 361 undergraduate first year marketing students indicates that students use three self-regulated learning strategies which influence their grade expectations - goal setting, time management and self-evaluation. These findings suggest how academics should better design subjects during crisis situation to activate self-regulated learning.

Presenters: Dr Kanika Meshram is an Associate Lecturer of Marketing in the Department of Management and Marketing at University of Melbourne. She has received her PhD from University of Newcastle. Prior to being an academic Kanika worked as a brand consultant with Morris Hargreaves McIntyre and Brand Matters. Her research interests focus on transformative service research and marketing education. Kanika specifically seeks to develop a comprehensive understanding of the institutional and educational factors that promote learning amongst communities and businesses. Kanika’s work is published in esteem service marketing journals. Her research agenda continues to draw support from education learning strategies to highlight learning challenges in university teaching.

Dr Valerie Cotronei-Baird, Learning and Teaching Specialist, WCLA. Valerie is a leader in the provision of learning and teaching advice. In her role she is primarily involved in working with academic teaching staff in the skill acquisition required to innovate teaching and assessment practices. Valerie’s research includes: the integration of employability skills in the business curriculum, the professional development of academic teaching staff, assessment and assessment criteria and feedback, engaging students in the classroom, collaborative learning and team-based assignments and online delivery.

Professor Angela Paladino is the Director of the WCLA and a Professor of Marketing. She has published her work in journals including the Journal of Product Innovation Management, Marketing Letters, Journal of Marketing Education, Environmental Education Research, Management International Review and The Journal of Business Ethics. Angela has been awarded over 12 international and national teaching awards from organisations including the Academy of Marketing Science. She has been awarded over $35M in competitive funding from national and international agencies including the Australian Research Council. Angela served two terms as Associate Editor of the Journal of Product Innovation Management (JPIM). She is on the editorial review board of JPIM, the Journal of Marketing Education and the Journal for the Advancement of Marketing Education.