Professor  Liliana Bove

Management and Marketing

Phone number +61 3 9035 5512
Email lbove@unimelb.edu.au
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Liliana Bove

Research interests

  • Donor research
  • Customer citizenship behaviours
  • Service marketing
  • Relationship marketing
  • Customer relationships with service personnel
  • Customer loyalty to service providers and service workers
  • Service personnel well-being

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