Professor  Jill Lei

Management and Marketing

Phone number +61 3 9035 5516
Email leij@unimelb.edu.au
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Jill Lei

Centre/Institute

Centre for Asian Business and Economics

Research interests

  • Brand extension strategies
  • Brand architecture
  • Product-harm crises
  • Counter-stereotypical product adoption
  • Convergent high-tech products
  • Consumer food consumption

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