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Faculty of Business and Economics
Associate Professor
Gergely Nyilasy
Management and Marketing
Phone number
+61 3 9035 4016
Email
gnyilasy@unimelb.edu.au
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Website
Personal Website
Research interests
Consumer information processing and persuasion
Lay cognition and decision making biases
Deception, misinformation, fake news
Adoption of new technologies (social media, VR, AI)
Innovation and entrepreneurship
Well-being, ethics, sustainability