Associate Professor  Gergely Nyilasy

Management and Marketing

Phone number +61 3 9035 4016
Email gnyilasy@unimelb.edu.au
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Gergely Nyilasy

Research interests

  • Consumer information processing and persuasion
  • Lay cognition and decision making biases
  • Deception, misinformation, fake news
  • Adoption of new technologies (social media, VR, AI)
  • Innovation and entrepreneurship
  • Well-being, ethics, sustainability

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