Marketing
As the influencer ecosystem expands and its culture evolves, there is increasing pressure for the industry to prioritise ethics over profit, writes Dr Ai Ming Chow for The Conversation.
Published 05 Jun 2025
Marketing
New research shows these cashless payment methods are causing shoppers to spend more than they would if they used physical money.
Published 04 Jun 2024
Marketing
Much of social media influencing is about getting people to consume more. However, ethical influencers are using their online presence to advocate for sustainable lifestyles, writes Dr Ai Ming Chow for The Conversation.
Published 23 May 2024
Graduate Research; Marketing
“World’s happiest PhD researcher” Dr Rohan Venkatraman wanted his lived experience as a queer person of colour to inform his marketing research. Supported by world-leading researchers at the University of Melbourne, he is now a successful early-career consumer culture theory researcher in the UK.
Published 08 May 2024
Marketing
Marketing, traditionally associated with branding and sales, now holds immense potential as a catalyst for social change, writes Associate Professor Michelle Evans.
Published 06 Mar 2024
Management; Marketing
Read this article by Dr Peter Ghin and Professor Susan Ainsworth from the Future of Work Lab and the Department of Management and Marketing.
Published 07 Feb 2024
Management; Marketing
Professor Hari Bapuji and Dr Kanika Meshram from the Department of Management and Marketing discuss caste within the corporation on the Asia Institute's podcast Ear to Asia.
Published 31 Jan 2024
Marketing
Read this article by Associate Professor Michal Carrington in Pursuit.
Published 19 Jul 2023
Marketing
Read this article by Dr Kanika Meshram in The Conversation
Published 23 Jan 2023
Management; Marketing
A coalition of human rights organisations and academics, including Associate Professor Vikram Bhakoo from the Faculty of Business and Economics, University of Melbourne, is calling on the Federal Government to overhaul Australia's modern slavery laws.
Published 18 Nov 2022
Management; Marketing
Watch Deputy Dean of the Faculty of Business and Economics Prof Paul Jensen talk about business and management programs at the Melbourne Business School.
Published 21 Sep 2022
Management; Marketing
Dilin Duwa means ‘everlasting flow’ in the Woi Wurrung language of the Wurundjeri people whose lands the Dilin Duwa Centre for Indigenous Business Leadership stands on.
Published 11 Mar 2022
Management; Marketing
Over 400 delegates from around the world gathered on Tuesday to discuss gender and sexuality inclusion at work.
Published 17 Feb 2022
Management; Marketing
With climate change propelling our planet to a tipping point, University of Melbourne students are devising solutions to combat climate change and protect the planet.
Published 07 Sep 2021
Management; Marketing
The Business and Economics Alumni Women’s Lunch for 2021 explored the opportunities Artificial Intelligence will bring to women in the workplace and the skills and knowledge that will be needed to thrive in the age of automation.
Published 04 Jun 2021
Marketing
Bianca Catibayan wanted a challenge. She came to Melbourne to hone her skills and pursue her passions for marketing and management.
Published 24 May 2021
Alumni; Bachelor of Commerce; Marketing
Without a clear career plan in mind, Sarah Gundlach (BCom 2011; BCom Hons 2012; MCom Marketing 2013) has succeeded in pushing boundaries and unlocking new achievements. Here she shares her thoughts on responding to change, keeping an open approach and understanding yourself, especially in times of uncertainty.
Published 08 Dec 2020
Marketing
Melbourne Business School will launch its new Master of Digital Marketing in July 2021. Students will boost their digital marketing skills in a specialisation that will put them at the forefront of digitally transformed customers and businesses. We spoke to program director, Dr Stephan Ludwig, to find out more.
Published 03 Dec 2020
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