Published: 30 Nov 2018
Giving the Gift of Tech
Batteries not included? It used to be a pair of AAs were all you needed on Christmas morning. These days, tech presents are common under the Christmas tree, but if the receiver isn’t tech savvy, they can fall by the wayside or cause frustration. We asked Marketing PhD Candidate Pao Franco to unwrap his research for us, and share a few tips for giving tech gifts this Christmas.