Marketing Seminar - Professor Roy F. Baumeister

Seminar Room 9.037, The Spot Building (198 Berkeley St)


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Associate Professor Nicole Mead

T: +61 3 9035 5955

PRESENTER: Professor Roy F. Baumeister (University of Queensland)
TOPIC: “Self-Regulation, Choice, and Ego Depletion” 

This presentation summarizes how the willpower theory evolved, from initial and tentative findings into the modern version. The basic finding, which has been replicated hundreds of times, is that after one act of self-control, performance on other, unrelated self-control tasks is impaired. Subsequent findings have linked this pattern to decision-making, uncertainty, morality, free will, the body’s energy supply (glucose), motivational incentives,  habits, and a good night’s sleep.

Roy F. Baumeister is currently professor of psychology at the University of Queensland, also linked to Florida State University. He received his Ph.D. in social psychology from Princeton in 1978 and did a postdoctoral fellowship in sociology at the University of California at Berkeley. He spent over two decades at Case Western Reserve University. He has also worked at the University of Texas, the University of Virginia, the Max-Planck-Institute, the VU Free University of Amsterdam, the University of California at Santa Barbara, the Russell Sage Foundation, the University of Bamberg (Germany), and Stanford’s Center for Advanced Study in the Behavioral Sciences. Baumeister’s research spans multiple topics, including self and identity, self-regulation, interpersonal rejection and the need to belong, sexuality and gender, aggression, self-esteem, meaning, and self-presentation. He has received research grants from the National Institutes of Health and from the Templeton Foundation. He has over 600 publications, and his 35 books include Evil: Inside Human Violence and Cruelty, The Cultural Animal, Meanings of Life, and the New York Times bestseller Willpower: Rediscovering the Greatest Human Strength. The Institute for Scientific Information lists him among the handful of most cited (most influential) psychologists in the world. He has received several major awards, including the William James Fellow award (their highest honor) from the Association for Psychological Science, and the Jack Block Award from the Society for Personality and Social Psychology.

RSVPs are not necessary.