Marketing Seminar - Professor Deirdre Shaw, Professor Andreas Chatzidakis and Dr Michal Carrington

Seminar Room 10.039, The Spot Building (198 Berkeley St)


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Dr Michal Carrington

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PRESENTERS: Professor Deirdre Shaw (University of Glasgow), Professor Andreas Chatzidakis (Royal Holloway, University of London) and Dr Michal Carrington (University of Melbourne)
TOPIC: “Consuming Modern Slavery” 

There are more enslaved people than ever before. It is estimated, for example, that at least 1,243,400 people are modern slaves across Europe. Many of these people are victims of human trafficking and are enslaved in industries such as domestic work, agriculture, restaurants/food service, and the sex trade. In contrast to traditional and overt forms of slavery, modern slaves are often recruited and controlled with psychological and economic forms of coercion (Dando et al. 2016).

Whether local or distant, enslaved producers remain invisible to consumers’ eyes. We term this invisibility oblivious consumption—concealed production, raising an important question: how can we, as consumers, remain blind to the plight of enslaved people when we are consuming goods tainted with enforced labour and even interacting with them in everyday consumption lives, and how can this invisibility shrouding modern slaves be removed? Recent developments in anthropology and geography point to the proximal distance between sites of consumption and production—i.e. the ‘North-South Divide’—as a key factor in the concealment of slavery in production (e.g. Kleine 2016; Lutchford 2016). How consumers view their consumption of the outputs of modern slavery and role in the perpetuation of enforced labour, however, remains unexplored. In this study, we begin to uncover oblivious consumption—concealed production in modern slavery through consumers’ lens.

(1) Prof. Deirdre Shaw, University of Glasgow

Deirdre is Professor of Marketing and Consumer Research at University of Glasgow. Deirdre has researched the area of consumption ethics throughout her career, publishing on the subject in a range of international journals (including Psychology and Marketing, Journal of Business Ethics, British Journal of Management, Journal of Consumer Culture, European Journal of Marketing, Business History, Journal of Marketing Management, Sustainable Development), contributing to books and non-academic publications, giving invited talks, teaching and supervising PhD researchers in this area.

(2) Prof. Andreas Chatzidakis, Royal Holloway, University of London
Prof Andreas Chatzidakis received his PhD from Nottingham Business School in 2007, focusing on consumer accounts and justifications for not supporting the Fair Trade movement. Since then he has been more broadly interested in the intersection of consumption with ethics and politics, working on projects such as consumer-oriented activism in post 2008 Athens, modern slavery, and the role of care and relationality in everyday consumption. He is co-editor of Marketing Theory, senior editor of CITY, and member of the editorial board of Journal of Macromarketing and the newly formed Journal of Consumer Ethics. He has co-edited a book entitled Ethics and Morality in Consumption: Interdisciplinary Perspectives (with Prof Deirdre Shaw and Dr Michal Carrington) and co-authored a book entitled Contemporary Issues in Marketing and Consumer Behaviour (with Prof Liz Parsons and Prof Pauline Maclaran).

(3) Dr Michal Carrington, University of Melbourne
Michal researches in consumption ethics, business ethics, and consumer culture. Her research is published in a range of international journals, including European Journal of Marketing, Marketing Theory, Journal of Business Ethics, Journal of Business Research. Michal has co-authored a book entitled Ethics and Morality in Consumption: Interdisciplinary Perspectives (with Prof Deirdre Shaw and Prof Andreas Chatzidakis) and book chapters, as well as giving invited talks on consumer and marketing ethics. Prior to entering academia, Michal spent almost a decade working for Unilever in Australia and the UK.

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