Marketing Seminar - Professor Darren Dahl

Seminar Room 10.039, The Spot Building (198 Berkeley St)


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Dr Greg Nyilasy

T: +61 3 9035 4016

PRESENTER: Professor Darren Dahl (Sauder School of Business, University of British Columbia)
TOPIC: “Cultivating a Successful Research Agenda – How to Succeed in the Academy” 

Darren Dahl is the Senior Associate Dean – Faculty, Director of the Robert H. Lee Graduate School, and the B.C. Council Innovation Professor at the University of British Columbia. His current research interests are in the areas of new product design and development, creativity, consumer product adoption, the role of social influence in consumer behavior, and understanding the role of self-conscious emotions in consumption. His research has been published in journals as the Journal of Marketing Research, Journal of Marketing, Journal of Consumer Research, Management Science, and Journal of Consumer Psychology.  He currently is an associate editor of the Journal of Marketing Research and is the past editor-in-chief of the Journal of Consumer Research. He serves on the editorial board of the Journal of Consumer Research, Journal of Marketing, Journal of Consumer Psychology, and the International Journal of Research in Marketing. He has won awards for both his research (e.g., Killam Research Prize) and his teaching (e.g., 3M Teaching Fellow, Economist Business Professor of the Year) efforts. Before coming to UBC he held a faculty appointment at the University of Manitoba for four years. He also has been a visiting professor at Stanford (2009), Columbia University (2008), Hong Kong University of Science and Technology (in 1997 and in 2001) and the Thammasat University in Thailand (2005, 2006). Before entering academia, Dr. Dahl worked with Coopers & Lybrand chartered accountants in the areas of audit and insolvency. He has consulted and organized education programs for Cathay Pacific, Procter & Gamble, Xerox, General Electric, YVR, Vancouver Public Health, Teekay Shipping, Hagensborg Foods, Lululemon Athletica, Earls Restaurants, BCLC, Agent Provocateur, Daehong Advertising – Korea, and LIC India.

RSVPs are not necessary.