Publications

Selected recent publications:

2018

Ojansivu, I., Medlin, C.J., 'To whose drum are we marching? Change in business networks through a contextual logics perspective', Industrial Marketing Management 70, pp. 141-155

Wathne, K.H., Heide, J.B., Mooi, E.A., Kumar, A., 'Relationship governance dynamics: The roles of partner selection efforts and mutual investments', Journal of Marketing Research (in press)

2017

Bell, S., Auh, S., Eisingerich, A., ‘Unraveling the customer education paradox: When and how should firms educate their customers’, Journal of Service Research 20.3, pp. 306-321

Lei, J., Liang, J., Chen, Z., ‘Inspirational appeals are more effective: The influence of strength emotions on persuasion and donation’, Rutgers Business Review 2.2, pp. 212-216