Joey Yap

Jo Ee Yap - BCom (2003)

Candidate Summary
I am interested in serving on the Faculty's Alumni Council to focus on finding innovative ways to further engage with and provide support for Business and Economics alumni, while aligning with the values and strategies of the Faculty. I believe in continued learning and the need for a sustained and realistic, yet inspired, approach to growth post-graduation — both personal and professional.

I can contribute my experience in the start up, execution and management of multiple small businesses – both offline and online since graduation. As well as time well-spent in the advertising and film production industry, I bring creative strategies and creative direction coupled with a solid business foundation and the ability to come up with outside the box solutions.

I operate with a growth mindset – just as I have much to share, I also have much to learn. I enjoy and encourage being constantly curious.

Jo Ee Yap is currently working on her start up Sniffr – an online marketing platform that connects dog lovers to local dog businesses across Australia. After graduating with a Bachelor of Commerce in 2003, Jo Ee took a leap into the world of small business by setting up the Ajisen Ramen franchise in Melbourne. A passion for story-telling and mass media led her to complete a Masters of Multimedia. She then went on to hone her skills in advertising and film production back in Malaysia – producing and working on commercial sets for both local and international brands. An avid sports fan, she was fortunate enough to work with one of the broadcast giants, ESPN Star Sports, on the Australian Open and Asian Beach Games. After getting a project successfully funded on KickStarter, she has shifted her focus to the digital realm.

Jo Ee’s main areas of business interest are in start-up, entrepreneurship, and social impact projects. Her latest Sniffr collaboration ties her in with Pets of the Homeless, an organisation that provides food, veterinary care and other support to pet owners in need.
She participates in professional development programs with the Victorian Chamber of Commerce and Industry.

She currently resides in Melbourne, Australia where she enjoys learning new languages like CSS and JavaScript during her spare time.