The Insights series is an initiative dedicated to inspiring students enrolled in the BCom to engage more deeply with the world beyond the classrooms and lecture theatres of the University.

Through an informal series of interactive lectures and seminars led by a diverse range of leading academics, thought leaders, entrepreneurs and policymakers, the Insights lecture series seeks to enhance the B.Com experience by providing opportunities for students to view their academic experience and learning outcomes within a broader context and to connect the learning content delivered in the classroom with interesting and compelling real world issues.

Gain valuable insights into the world beyond the classroom in the first session of the BCom Insights Series with Brad Potter, Associate Professor in Accounting and a Director of the Centre for Accounting and Industry Partnerships. Brad will share his career journey and discuss his latest research at Melbourne's Royal Botanic Gardens. With colleagues from Botany, Brad is developing a new way to channel the carbon accumulation of trees into financial reports, with implications for urban planners and corporations alike. 


DATE: Tuesday 14 March

TIME: 12:00-1:00pm

VENUE: Theatre 3, Level 2, FBE Building

Registration is now closed.  

Brad's research and consulting experience encompasses financial accounting and disclosure for both private sector and public sector entities. Accounting and reporting choices made by small and medium size entities and the application of accounting and reporting approaches in understanding corporate social investment and sustainability are examples of current projects.

In addition, a key focus of his efforts has been to build research capacity across different disciplines and involving industry partners. In this area, Brad has successfully managed and coordinated different research projects involving a range of industry partners, including the Australian Accounting Standards Board, National Water Commission, CPA Australia, the Institute of Chartered Accountants, Australia, Royal Botanic Gardens and the Institute of Public Accountants (IPA). These projects have attracted over $800,000 in funding from the Australia Research Council and from the National Water Commission (NWC) and have resulted in the development of major research reports and a range of publications in research journals and in the professional journals of the professional accounting bodies.

Find out more about Brad's work here.

Who is this for?

All students


If you have any further questions about this program please contact us.

Marika Benetti-Hille
Enrichment Programs Consultant