Dr Phil Harris is a lecturer in Marketing in the Faculty of Business and Economics at the University of Melbourne.
His PhD was completed at the Brain Sciences Institute at Swinburne University of Technology.
Phil has been involved in marketing research using techniques from psychology and the neurosciences for more than a decade.
In the late 90s he was involved in the development of one of the worlds first neuromarketing companies. He established operations in New York in 2001 and conducted neuromarketing research trials for several global advertisers.
Phil is the current Australian Chair of the Neuromarketing Science and Business Association, and is a member of Australian Marketing and Social Research Society, the Australian and New Zealand Marketing Academy, as well as the American Association for Consumer Research, and the Society for Consumer Psychology.
His academic research explores consumer behaviour using a range of techniques, including EEG and functional magnetic resonance imaging, He was recently awarded best paper in track at the 2010 NeuroPsychoEconomics conference in Copenhagen. At the University of Melbourne he teaches what is thought to be a 'world first' course in neuromarketing.
Director, Neuroscience (Colmar Brunton Research, Pty Ltd. Melbourne)
Project Director – Customised Research (Roy Morgan Research, Pty Ltd. Melbourne)
Senior Scientist (Pre-Diction Australia, Pty Ltd)
Senior Vice President, Director of Operations (NeuroVu, Inc. New York, NY, USA)