Philip Harris

Contact details

834 41884
hap@unimelb.edu.au
Room 045 - The Spot, 198 Berkeley St (Building 110)

Postal address

Department of Management & Marketing
Level 10, 198 Berkeley St,
University of Melbourne,
Melbourne, VIC 3010, Australia


Biography

Dr Phil Harris is a lecturer in Marketing in the Faculty of Business and Economics at the University of Melbourne. 

His PhD was completed at the Brain Sciences Institute at Swinburne University of Technology. 

Phil has been involved in marketing research using techniques from psychology and the neurosciences for more than a decade. 

In the late 90s he was involved in the development of one of the worlds first neuromarketing companies. He established operations in New York in 2001 and conducted neuromarketing research trials for several global advertisers. 

Phil is the current Australian Chair of the Neuromarketing Science and Business Association, and is a member of Australian Marketing and Social Research Society, the Australian and New Zealand Marketing Academy, as well as the American Association for Consumer Research, and the Society for Consumer Psychology. 

His academic research explores consumer behaviour using a range of techniques, including EEG and functional magnetic resonance imaging, He was recently awarded best paper in track at the 2010 NeuroPsychoEconomics conference in Copenhagen. At the University of Melbourne he teaches what is thought to be a 'world first' course in neuromarketing.


Career
Director, Neuroscience (Colmar Brunton Research, Pty Ltd. Melbourne)
Project Director – Customised Research (Roy Morgan Research, Pty Ltd. Melbourne)
Senior Scientist (Pre-Diction Australia, Pty Ltd)
Senior Vice President, Director of Operations (NeuroVu, Inc. New York, NY, USA)

Research Interests

  • Neuromarketing
  • Consumer Neuroscience

Qualifications

DOCTOR OF PHILOSOPHY, Swinburne University of Technology. (2007)
BACHELOR OF APPLIED SCIENCE (HONOURS), Swinburne University of Technology. (1995)

Professional Memberships

Association for NeuroPsychoEconomics
Australasian Society for Psychophysiology
Australian Chair, Neuromarketing Science and Business Association
Australian Market and Social Research Society
Society for Consumer Psychology

Publications

Journal Articles

Murawski C, Harris PG, Bode S, Dominguez JF, Egan GF. (2012) "Led into temptation? Rewarding brand logos bias the neural encoding of incidental economic decisions", PLoS One, vol.7 (3), pp.1 - 12.

Rossiter JR, Silberstein RB, Harris PG, Nield G. (2001) "Brain-imaging detection of visual scene encoding in long-term memory for TV commercials", Journal of Advertising Research, vol.41, pp.13 - 21.

Silberstein RB, Harris PG, Nield G, Pipingas A. (2001) "Frontal steady-state potential changes predict long-term recognition memory performance", International Journal of Psychophysiology, vol.39 (1), pp.79 - 85.

Rossiter JR, Silberstein RB, Harris PG, Nield G. (2001) "So what? A rejoinder to the reply by Crites and Aikman-Eckenrode to Rossiter et al", Journal of Advertising Research, vol.41 (1), pp.59 - 61.

Silberstein RB, Nunez PL, Pipingas A, Harris PG, Danieli F. (2001) "Steady state visually evoked potential (SSVEP) topography in a graded working memory task.", International Journal of Psychophysiology, vol.42, pp.219 - 232.

Harris P, Silberstein RB, Neild G, Pipingas A. (2001) "Frontal lobe contributions to perception of rhythmic phrase structure: An EEG investigation", Annals of the New York Academy of Sciences, vol.The Biological Foundations of Music (930), pp.414 - 417.

Silberstein RB, Line P, Pipingas A, Copolov D, Harris P. (2000) "Steady-state visually evoked potential topography during the continuous performance task in normal controls and schizophrenia", Clinical Neurophysiology, vol.111 (5), pp.850 - 857.

Harris P, Silberstein RB. (1999) "Steady-state visually evoked potential (SSVEP) responses correlate with musically trained participants' encoding and retention phases of musical working memory task performance.", Australian Journal of Psychology, vol.51 (3), pp.140 - 146.

Chapters

Harris P, Silberstein RB, Pipingas A, Pressing J. (1998) "Perceptual grouping of pitch sequences in the steady-state visually evoked potential (SSVEP) responses of musically trained subjects.", Music, Mind, and Science, pp. - .

Teaching responsibilities

  • MKTG30008 - Neuromarketing (Semester 2)
  • MKTG90018 - Neuromarketing (Semester 2)